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The Chocolate Room, a beautiful, inconceivably large space located deep underground, symbolizes the magic, and wonder of Wonka’s Factory. Roald Dahl emphasizes the grandness of the space through the visitors’ reactions: “The children and their parents were too flabbergasted to speak … They were bewildered and dazzled. They were completely bowled over by the hugeness of the whole thing” (65-66).
Dahl uses vivid imagery to conjure a space which appeals to children: The Chocolate Room is hyperbolically beautiful and magical, with “enough chocolate in [the river] to fill every bathtub in the entire country” (64). Everything that exists in the space is edible and delicious, with even the grass being “made of a new kind of soft, minty sugar” that is “delectable” (66). In addition to grass, there are “graceful trees and bushes [...] weeping willows and alders and tall clumps of rhododendrons with their pink and red and mauve blossoms” (64). The inclusion of “nature” speaks to Wonka’s Factory as a whole being more than a place for making candies and chocolates to be sold—it is a place to be enjoyed in itself. The sheer joy of creation is what makes the Chocolate Room and the rest of the factory so special.
The otherworldliness of the space is further established with the appearance of the Oompa-Loompas, who produce screams of shock and delight from Veruca Salt. The Chocolate Room and the other facilities embody a child’s dream of magic and wonder, of beauty and strangeness, with endless sweets.
Rudeness is a recurring motif, which allows the reader to identify which children are overindulged, ungrateful, and undeserving. Dahl uses the rude children to condemn bad parenting, particularly those who spoil their children with money and material possessions, rather than teaching them the importance of kindness and courtesy.
Veruca Salt “would lie for hours on the floor, kicking and yelling” at her father, demanding a Golden Ticket (25). Violet Beauregarde yells at her mother “All right, Mother, keep your hair on!” (31), while Mike Teavee yells “Quiet! [...] Didn’t I tell you not to interrupt!” at a member of the press (33). All three children are immediately characterized as unlikable and rude—and are eventually punished for their rudeness at Wonka’s Factory. These children are presented as foils to the humble and polite Charlie Bucket, who is ultimately rewarded.
The scene in which Mr. Willy Wonka’s pink candy ship rows through a “pitch-black tunnel” at a startling speed symbolizes his eccentric, unpredictable nature: “There’s no knowing where they’re going!” Mr. Wonka cries, “hooting with laughter” (84). This scene, and to an extent, the entire tour, is a test of the group’s openness to strangeness and unpredictability. Dahl celebrates children and adults who can find joy in strangeness and condemns those who are cautious and prefer predictability.
The scene characterizes Charlie and Grandpa Joe as open to mystery, and ultimately trusting of Mr. Wonka’s unconventional methods. In particular, Grandpa Joe is characterized as likable through his boyish wonder and delight. On the other hand, the other adults are representative of those who have not retained their creativity; they are united in their chorus of criticism and fear: “he’s balmy,” “he’s nutty!”, “he’s gone off his rocker!” (85). Grandpa Joe angrily retorts “no, he is not,” and instead finds the boat and river to be “marvelous” (83, 85). He and Charlie’s joy at Wonka’s Factory foreshadows Mr. Wonka’s choice to allow Charlie and his family to live there.
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